Student: Connie Holen 

Winner "Best Concept & Theme" 

"I just wanted to let you know how completely blown away I am by this course!  (And it's only day 4!)"

And to think, I thought I was done with DIYing my brand!  Boy, was I wrong.  I have gotten more clarity on my brand the last 4 days then I have in researching this stuff on my own the whole past year.  I've even taken other branding classes before and nothing compares to the practical application and feedback that are a part of this program. This course is going to open serious doors to small business owners. I cannot wait to see what comes next!  Thanks again for convincing me to join this beta group."

Note:  For the parent brand Connie hired an illustrator for her new logo, but for round 2 all design work & illustration was done by her!



Student: Eva Witsel

"Winner - "Best in Class" Teacher's Pick

I participated in Jenna's Launch Your Brand Program, and loved every second of it!

Jenna is a precious find of someone who is very knowledgeable in her field and at the same time is a very good teacher. She knows her design stuff, but also knows very well how to help non-designers (like me!) through the design process step by step.

Jenna took me through all the steps I needed to take to develop my brand, she made the whole process fun and easy.

Each step logically built on the step before. I loved the group forum and getting all the feedback on my designs from the other students. Jenna's feedback on my designs was so helpful and whenever anyone got stuck, Jenna jumped in and helped us on our way again. I think this group was key in getting me where I am now.

Jenna helped me to design something that I'm so proud of, I can't wait to start my business!

I now have a website that I'm not only not ashamed of anymore, but I'm actually very proud of it and keep showing it to everyone who will have a look, including my very patient seven year old ;-)

 Read Eva's Full Testimonial 


Student: Kristin Nelson 

"Winner - Best Overall Brand & Best Logo" 

The biggest obstacle for me was having no previous design or marketing experience.

I have never felt particularly artistic or creative besides in the kitchen. I mean, I love photography, but I am an amateur at best and cannot draw to save my life. I had never used Photoshop or Illustrator before. Ever. Talk about a learning curve! However, Jenna is a very good teacher. Knowledgable, enthusiastic, and patient. The videos were incredible and her being so accessible to all of us was ridiculously amazing. I truly cannot believe what I have learned, and the course isn't even over yet!

Read Kristin's Full Testimonial


Student: Allegra Stein

"Winner - Best Use of Color"

"Jenna is the real deal. The eye she has for design is beyond what I could have hoped for as I rebuilt my own brand; her advice is solid, actionable, approachable, and all shared with a genuine spirit of compassion and support. She knows how to TEACH, which shows up in both her delivery and how available she makes herself to answer questions and provide support. If you're looking to take control of how you truly show OFF your business, LYB is a no-brainer."


Student:  Kausar Azam 

Runner Up: "Best Concept & Theme"

"Wow. I don't really know where to begin. This program has inspired and changed the way I look at design at a whole different level. From crafting the brand personality to executing concepts on software, I have learned an immense amount of priceless information which is going to be my guiding source for design and branding for the rest of my life. Cannot recommend enough, thank you so much Jenna!  Sincerely, Kausar"