Are you ready to launch your brand, babe? 

this course is for you if.. say "yes" to ANY of these things:

+ You have never designed before

+ You don't have a logo or website

+ You have a brand, but it doesn't feel right

+ You need a logo, website & marketing materials ASAP

+ You have no idea what you want, or how to make it happen

+ You DIY designed your brand and/or website and it doesn't look professional

+ You are sick of being at the mercy of a designer (and web programmers)

+ Your brand isn't speaking to your ideal clients effectively, (therefore you aren't making sales)

+ You know what you want but have no idea how to make it happen

+ You need some serious hand-holding so that you don't get stuck with the technology

+ You are completely overwhelmed trying to piece things together yourself

+ You haven't designed, because you are worried you aren't tech savvy or creative enough to do it yourself

+ You want to feel confident and clear about making the "right" decision with your brand & web design

+ You have 45 solid days, to work hand-in-hand with me, to commit to getting this done!


Who am i? 

I am a former Nike Senior Graphic designer, long time entrepreneur with my own graphic design studio and branded hundreds of small to medium sized businesses.

I am also a former university professor of design and branding for three universities, including The Forbes School of Business and The University of Oregon.  

I hold a Bachelor's in Multimedia Design, and I hold a MBA in Marketing. I have won an international design award for my design work.  I am obsessed with helping entrepreneurs design on trend, and turn potential customers into raving fanatics.

I've merged my love for design with the language of speaking more effectively to your target market, and as long as you're creating products and services that your ideal client wants, with beautiful design, you will have the recipe for success!

I'm pretty much one of the sassiest, friendliest,  and quirkiest women you'll ever meet. When I talk about something I'm excited about my eyes get ridiculously big.... sort of like a deer in headlights!

(Scroll to the very bottom to read my full bio)

What makes this Program super?

Imagine you are hiring me as your personal creative director and brand strategist, in a group learning atmosphere. You get the support you need, from me, along with peer feedback, to help you to create an effective visual brand strategy that you LOVE.  

I give you specific, personalized and direct feedback on all of the assignments you complete on time, along with a community of enthusiastic aspiring designers, and branding rockstars.  But have no fear, most of the people are getting their feet wet in these areas for the first time, just like you.

You'll never fend for yourself, through the entire process.  Some people have described me as one part cheerleader, one part coach, and one part personal professor.  I would describe myself as your new design and branding bestie.

After you join my inner design and branding circle, and we get to know each other a bit, I have a tendency to pass on design work from my actual design studio to my students for MORE collaborative work.  Oh, and it's likely that we'll become friends!

Which means two things for you, opportunities for design work to come your way if you fall in love with the design process OR access to amazingly affordable and newly trained designers, if you don't want to design yourself!  I have created an amazing community to get exactly what you need.

Scroll to see below all the fun details of this amazing program.... I can't wait to show you everything you are going to learn!

+ Some amazing bonuses...

No seriously these are going to blow your mind.. click the yellow button below to find out about the bonuses!


Not Ready Yet? Check out What Students Just Like You, Did in this Program...



Nicole Marietta 

Writer, Musician, now Pro Graphic Designer with full waiting list 

I took Jenna's course in April 2014 to learn how to brand and design my Singer-Songwriter website. I ended up with a music site that I absolutely adore!

But that's not all...

Taking Launch Your Brand completely changed the trajectory of how I earn money as a creative. After taking LYB, I ended up loving design so much that I started offering branding and graphic design as a service to compliment my writing offerings.

I continued working with Jenna in her follow-up course: Launch Your Design Biz. I'm now booked out two months in advance with design work, and working full-time as an indie creative after leaving my non-profit job earlier this year. It's been such a dream, and I never would have done it without Jenna's support. 

Jenna is unbelievably generous with her time, attention, and knowledge in class. She cares SO much about helping you succeed. I can honestly say she's one of the best teachers I've ever had. (And I went to Stanford).

Jenna, signing up for LYB and LYDB were two of the best investments I've made for my business. I'm your groupie for life. Thank you SO MUCH.


Nicole (Marietta) Bonsol. Singer-Songwriter, Writer and Designer.

Nicole Marietta -



Logo design, custom graphics, Squarespace site design

Post course work

Elisabeth Oswell

Musician, Artist, Now Designer to Famous Rockband

"She's the best teacher I've ever had!"

“I wanted to let you know that meeting you has been a real highlight of 2014. You gave me an enormous gift I didn't even know existed!

By igniting in me a passion for graphic design and arts you have showed me how to own being an artist, I feel like my belief in my creativity has blossomed since we met and that is impacting me in so many ways. Not only that but you believe in me, reflect my strengths and continue to show me so much support as I learn and grow.

You are THE best teacher too. I guess this us what it looks like when someone is living in alignment with their purpose.

You are one in a million. I just adore you, and I wish you all the joy and success you deserve this year and every year to come.” (Email excerpt)

 Elisabeth Oswell -




Post class work


World Renowned Band, Mogwai,

Best Selling T-Shirt Design

Film Poster, Drunken Butterflies, 2014


Catherine Cerulli

Health & Wellness Practitioner - Never touched photoshop or illustrator before!

"Jenna is such an incredible teacher. She is an expert in her field of design, and is an amazing teacher. She is so dedicated to her students. It comes out in the way she organizes her materials, the support materials she provides to us and all of the support you get through the Facebook group, as well as in the VIP course, which I took. She provides that extra hand holding and encouragement that someone like me really needed."

"I can just say, unequivocally, that this course, launch your brand, was the best business investment I have made in getting the technology expertise i needed to actually get a website out there. For anyone who, like me, who did not know her c-s-s from her a-s-s, I’ll tell what, you will come out of this course with confidence, clarity and a wonderful website."

 Catherine Cerulli -

Student Work Produced in Class

Logo design, Squarespace cover page, Brand Identity Strategy

Kristin Nelson

Caramel Maker, now getting praised in the media for her Sauce, and her branding!

“All of a sudden, I felt like the Karate Kid, who had been waxing the car and sanding the floor. And then all of a sudden, all of those questions and answers made sense. It helped me understand what I was trying to do, and who I was trying to do it for. And… it was pretty intense to have it all make sense like that.”

I’m just so grateful to Jenna to have taught me, who is not a graphic designer, how to use photoshop and illustrator and do these things for myself with her guidance and the guidance of the wonderful community she created. It’s just so personal and wonderful. And, I mean, countless people from customers, individual customers, to stores I’ve approached have ALL remarked on how beautiful the design is. And, I am so proud, I mean, SO PROUD, to say, “I did that! I did that…" And without Jenna, I would have never been able to that.”

- Kristin Nelson



Logo, label (not shown here but similar to biz card design) business card design, Squarespace website design

Sally Lakshmi Thurley

Yoga Practitioner, Mystic, Spiritual Seeker

Jenna's genius is certainly in branding and design, but to my surprise, I found that it went deeper for me. 

In the end it wasn't about building a website even though to my great delight I managed to do it; her course forced me into some deep inner work. 

Click on Image to Enlarge

Having just changed my business and starting from scratch, Jenna was instrumental in getting me  to a raw and vulnerable place about who i really am and what it is I am actually wanting to share with the world.  I had no idea how much in transition i was and how much i was hiding myself. 

To 'come out' was actually really painful.  Her suggestions always pointed me in the right direction and kept me on track when I was getting lost or overwhelmed by choice.

It was great that I could take the course at my own speed and allow the transformations and discoveries to take place.  Where I am now a few months down the track is a totally new and fresh place that's remarkably me. 

Jenna helped ignite my inner artist and the joy of creating again after years of blocking my creative side to do what I needed to do to feed my 2 kids is a gift I shall forever be grateful for.  Having new graphic skills and creating my own images for my website and social media is so empowering and so much fun! 

Shawna Lis

Blogger, Speaker, Event Coordinator of sensitive souls

"It's everything you need to build a brand from scratch!"

“The LYB program really is a foundation for everything you need to build a brand from scratch without any skills in photoshop or illustrator or to redesign or recreate a brand you’re just not happy with.”

“Having the skills to do these things by myself without relying on anybody else to have to make updates for me was really really crucial. I wanted the power in my hands to be able to do everything myself. It pays off big time in terms of money spent, time spent and just overall frustration if you’re having to rely on somebody else. It’s really awesome to be able to do it all yourself."

Shawna Lis


Work Produced in Class

Post class

Claudette & Shelley

Empowered Living Specialists

"…and here’s why we’re happy. I’m gonna have to admit Shelley, I was a little intimidated, I personally was intimidated, I was like “branding? we’re gonna learn branding? but Jenna made us feel so comfortable and broke everything down - we could easily understand it. And what she does is she provides the strategy of formula, we can continue to work on our branding. We can continue to move forward. And that’s so good because now we have the basics of what we need to know."

-Claudette & Shelley -




Karen Park

Choose-Your-Own-Adventure Erotica Author

"When I started out, I had a really vague idea what I wanted for my site. An idea of my brand, a vague outline. And I came to Jenna’s program, to the VIP program, because I knew that she could help me take it from a vague outline to a site that I was proud of. And I definitely got that and more."

"If I had gone to a designer and said, “hey, this is kinda what I want”, I never could have gotten a site that was so ME, or could I have gotten a site that I really am responsible for, which is the really cool thing. So, I’m so proud of it. And I couldn’t have done it without Jenna’s help and direction. And I will always be grateful. Thank you."

- Karen Park -



A vague outline not shown here.


Logo, Squarespace site design, and custom collage illustration

Connie Holen

Former Bag Designer, Now Nationally Published Graphic Designer, Squarespace Web Designer, & Branding Specialist



"My favorite part of the Launch Your Brand course though, is the access you get to Jenna.

That makes it an entirely different course than any other course that you’ll get out there. Jenna answers every single question you have and she’s right there every step of the way with you giving you feedback on what you’re working on, and providing ideas and suggestions, to make your ideas - and to help you implement your ideas, to the best possible form."


Kelly Kang 

named: One of San Francisco's top real estate agents


"I joined Jenna’s course after having designed my own VERY BASIC wordpress site and running into all kinds of problems.  Then I ended up paying someone to throw up a generic templated site for me. And very quickly I realized that my site looked like everyone else’s in the industry. The templates were generic and difficult to customize through the designers they had on staff.

When I found Jenna and signed up for her mini course. I got so much value from her intro videos that I thought, “why not?!?” And I’m so glad I took the chance and believed in my own aesthetic and amateur design skills enough to sign up for Launch Your Brand! Her course literally changed my branding-life.

Her mood boards and concept sheets took a concept that many others talk about and made it so easy to understand and, more importantly, so easy to implement! I got really clear on what message I wanted to convey with my brand. And what aesthetic would actually appeal to my target audience.

I couldn't have done it without Jenna's amazing course and the feedback from other LYBer's. I felt so empowered by the tools we learned and the community we created together. 

And if you follow the course step-by-step, you’ll come out with a brand that you can be proud of. Each step is designed to help you develop the skills to design the brand you want! Jenna is so willing to help you. It’s not just like having a professional designer on hand, but it actually is having an amazing professional available to you when you need it."






jennifer dietrich

Women's Coach for Coaches: featured on Melanie Duncan's site, as great opt-in example

"Although I came into the course with a background of in marketing and branding from a 15 year career in marketing, I really wanted to get more information about branding for myself, to apply to my own business as well as to assist my clients, as I’m a business coach for women entrepreneurs and I particularly specialize in women coaches and women coaches who have less than one year in business."

"It was so above and beyond what I expected in the course. First of all, Jenna’s level of service and warmth and serving her clients is extraordinary. Every single question I had for her in the fb group or over email was answered in 15 minutes or less? Sometimes less than that. Every…every time. That is mind-blowingly phenomenal."

Jennifer Dietrich-

work produced in class

Logo, Squarespace Site Design, Brand Strategy

Nancy Colbert Hardy 

Erotica Author & Now Book Cover Designer for Authors

Amanda Nazzal

Brand Photographer, Photography Teacher, & Yoga Instructor

“Through doing her course I gained clarity around doing the brand photography and doing the blog photography and also still being able to integrate my yoga by doing it for conscious entrepreneurs. So it’s like I kinda got to pull everything together thanks to her."

Amanda Nazzal 


student work 

Brand Strategy, Logo, Web Design, Content Development

Click Image to Enlarge

Click Image to Enlarge

Click Image to Enlarge

Allegra Stein

Coach for Women Who Are Relocating

"Every person was treated like the only person in the class!"

“She wasn’t just gonna be teaching the principles of design, and the theory behind all of it, she was also gonna be showing us how to create our own work and our own representation of ourself and our brand - to get online. And she really delivered in that.”

“It was an incredible program. As an instructor she was spot on. She was present all of the time. She answered all of our questions. Every person that was in the forum or on the calls, really was treated like they were the only person in the class. There was no short changing on time, there was no rushing. She really paid attention to every single person that was there."


jeanie Irving

Australian Portrait Photographer

"This program gave me the power to make educated design choices. Jenna breaks everything down so it’s easy to follow, and understand and remember.

Jenna was also very hands on. Besides the tutorials, there was group office hours where you could log in and get 1:1 feedback. You could actually watch Jenna’s screen as she explained things so you could understand. And if you still didn’t understand she would explain further until you got further clarification. Jenna is actually VERY PATIENT.

I was surprised how much I learned from the other student’s questions and from their progress. It was very fascinating. I loved office hours.

My favorite part was walking away with a brand concept sheet and a website, that not only looked good, but was easy to use.

I am deeply grateful that Jenna created launch your brand because now I’m proud to show off my logo and my website and my blog, and I’m forever grateful from the bottom of my heart. Thank you Jenna."

- Jeanie Irving -


student work 

brianna campbell

Mom, Entrepreneur of Many Businesses, Now Graphic Design Lover!

“What makes this program different is, really it’s Jenna. The way that she lays out everything so that you can learn to build a website on Squarespace. So that you can learn the basics of Photoshop and Illustrator and PicMonkey.”

“I am definitely, definitely in love with this program. She makes it so easy - my son could learn to do this and he’s two years old. I know that’s like very cliche, but it’s really that simple. She breaks it down so beautifully.”

“My biggest “a-ha” would probably be that I love design so much that I want to help others design a website that they absolutely love."

- Brianna Campbell  -





If you want to see before & Afters... scroll to the bottom of this page.


Who Is Launch Your Brand Program For?  

It's for entrepreneurs who have a desire to have complete confidence, clarity, and control over their brand and website design, to attract dream clients and get more business.  They want a brand and website they're proud of.  They want to stop relying on the translation of their ideas from a designer or programmer, and be able to get things done on the fly!

The VIP Version of this course is for someone who needs and wants a lot of handholding, strategy help, support and community.  This person may also love the 45 Day idea cause it gives them a push to get things done!

How Is This Different From Other Courses Out There?  

My approach to design and branding did NOT come from taking someone else's course, and regurgitating it to you.  My approach came from getting a Multimedia Degree and a Masters in Business, mixing that knowledge together and personally designing and branding hundreds of businesses. 

I tested hundreds of students, before I developed the program by teaching user interface design courses, marketing, branding, and design principle courses for three universities, over four years.

I also spent my time working for one of the biggest brands in the world, Nike, and dove into why and how big corporate brands brand themselves, and then translated into what works for the little guy. 

My methodologies are my own, based on a LOT of testing, and a TON of professional experience.

The biggest difference my students would say? The handholding. My quirky jokes, and lighthearted and fun approach to design, and how I'll arm wrestle you and tough love the crap out of you to not make bad decisions. Most importantly, the access to me in VIP, they've said is unlike anything they've ever experienced before. This is what makes me different, a lot of handholding. A LOT.  

But the good news is we end up brand besties by the end of it.  Did I mention, I'm going to go spend 5 days with one student next month in Scotland, and another student, we're going to take a road trip a few weeks after that.  It's our SECOND road trip. I've had student's stay my house, have dinner with my family. I've taken out students for for fancy dinners.  I've had students send me massages, let me stay at their huge vacation homes for free. One thing is for certain, love my students and they love me.  Without these relationships I wouldn't want to do this business.

My accessibility is what makes this different.

Who is Launch Your Brand Program Not For?

Someone who hates creativity, and has no desire to learn how to be more creative.  Now don't mix this up with some silly story that you tell yourself, like "I'm not a creative person!" I don't believe that's true. If you want to be creative, with this process, it will teach you to think more creatively. Now mix that with some business and marketing knowledge and you're going to be better than ANY designer out there, who just makes pretty things that aren't effective.  Yes, I'm saying you might actually design better than other pro designers out there. Seems like a bold statement but I've seen it too much for it to not be true, with students just like you.

If you're not open to learning technology, then this might not be for you. It's fine if learning the technology is not your thing, but the technology gets super fun, once you learn some key tricks.  

That's why I'm holding your hand remember? 

Will I Launch My Brand And Website, By The End Of 45 Days?

I've seen people complete the course and launch in 2 weeks, I've seen them shuffle their feet and take a year. The good news is, you get this course as lifetime access, and you will use these lessons again, and again, and again.  You do go on your own path, based on where you are at, with my sweet little Brand & Biz Road Map you'll be following.

In the two years of testing this specific program, I discovered 45 days with me holding your hand all of the way, is going to be just enough time with me to get you set in a direction that you're going to love.... Not so long you lose steam, not so short you feel like I'm pulling the tablecloth from under you.

Some people who enter this program have been in business for a while, some are brand new, this can change the timeline of things if you are feeling indecisive or you change your mind mid-course.  

Your website and brand can be an ever-living and ever-breathing, ever-changing thing, that is constantly being updated with new content, new photography, new products, so are you really ever done? Nope! Look at me, I'm typing copy into my site, right this very second and I'm TWO YEARS IN.... 

If you follow the roadmap, attend office hours, do the work there is a high likelihood you're going to be so much farther ahead than you are right now in your business and brand! Mind you without big bouts of procrastination, by the end of 45 days, you should have something professional enough going to build a list and start making money.

Is This Going To Be Hard?

In the best possible way, yes.  But think of it this way, it's sort of like child birth...child birth is HARD (from what I hear) but it can lead to one of the greatest moments and things happening in your life.  Transforming to be your best self, bring your baby into the world -- birthing your best self in a brand and website form, with your best website is a TON of introspective work with REALLY figuring out what you want, and what you need to do to get there.

Is it going to be fun? Abso-fricking-lutely!  Like the most fun... like you won't want the class to ever end, fun!

The website portion of this class will be the easiest part! Squarespace is amazingly easy. Photoshop and Illustrator are incredibly robust and powerful programs, that are the main tools that real designers use and will be the foundation to all of the amazing things we are going to make.  Their quirks is where you'll get the most hand holding.

There is a reason for this hard work. Once you get your feet wet in them, you can make ANYTHING... I mean even if you can't draw a straight line in person, you will be able to create the most amazing compositions, font & image combinations without being a typographer, or a photographer, or even a traditional artist.  

The art of graphic design is the art of coordinating photography, color, type, textures, with a clear marketing message that supports and is emphasized by those things.  You can become a brilliant graphic designer, even if you suck as an artist.  Actually in my experience, most traditional artists, because they aren't trained in the specific skill of Graphic design (like I'm going to teach you) actually can be worse at design, then the newly trained designer with little or no artistic experience!  Why is that? Cause while they're sort of related they really are very different art forms.

So yes, you're going to be bloody brilliant by the end of this though.

When Are Office Hours? (For VIP Only)

Choose ONE session per week (you'll get sent replays of All)

Thursday's at 7am PST  (7am Los Angeles, 10am NYC, 3pm London, 11:59pm Thurs Sydney)

Sunday's at 7pm PST  (7pm Los Angeles, 10pm NYC, 4am London, 12pm Noon Monday Sydney)

They're recorded in case you have to miss one.  Don't forget every single assignment you post in the Facebook group will also get addressed and a response from me.

What other costs might happen in this course?

The cost of Web hosting fees (Squarespace, Instapage is $10-$40 a month), stock images for your designs (varies per design but anywhere from Free to $10 an image), The price of Adobe Creative Cloud (you get a month free on trial) but then it's $30-50 a month. You get ALL of the Adobe Creative cloud products -- Illustrator, Photoshop, Adobe Acrobat (to make PDFs, that you can actually type into, or check boxes, or even use as forms)... you can go month-to-month if you feel like you'll only use it for this course!   

Will you teach me Wordpress or Any other Platforms Aside from Squarespace?

You won't need to learn anything more important than good design, Photoshop and Illustrator. Our focus will be on Squarespace for the website portion of this class, and it does ALL of the things you need it to.  We will also go through Instapage which actually can publish to Wordpress!!!!  How cool is that. You'll be able to look at both Instapage and SS to figure out which is best for you.

I've converted some of the most certified Wordpress trainers to Squarespace.

I even did a webinar with the woman who NAMED WORDPRESS....and even she respects the Squarespace.  

Out of the 200 students that haven't taken the class 90% of the ones that started on Wordpress, switched to Squarespace, (because there is an import from WP to SS feature).   

The 10% that didn't switch to Squarespace, happily used all the design skills, Photoshop and Illustrator skills to make their Wordpress sites look flipping awesome, cause they were finally able to customize their Wordpress template.  This could apply to other platforms too.

If you're on WP and love it, guess what you can stay there and still get everything you need from this course! Even the CSS tricks I'll teach you for Squarespace will work for Wordpress!

With great design skills and learning Photoshop and Illustrator and having a very solid branding method, with mood boards and really taking a look at ideal clients, you're going to take whatever platform you're on and kill it!

Is there a guarantee?  There is a 30 Day - TOUGH LOVE GUARANTEE!

There is a 30 Day Money Back guarantee, but the rule with it is, depending on when you might request it. My rule is that in Week 1, you would submit all of the work from Page 1 of The Biz & Brand Roadmap...  Week, 2, page 1-2, etc. on through Week 4.  The respective week determines what homework would have to be completed for you to qualify for a refund.  This is because I'm so convinced that if you do the work this will work for you, that I'm not going to let you sign up for another course, and get buyers remorse cause you decided to not make it a priority.  Make it a priority and it will work.

I've only ever had 3 refund requests out of 200 people, you're going to be fine.