Kristin Nelson

Caramel Maker, now getting praised in the media for her Sauce, and her branding!

“All of a sudden, I felt like the Karate Kid, who had been waxing the car and sanding the floor. And then all of a sudden, all of those questions and answers made sense. It helped me understand what I was trying to do, and who I was trying to do it for. And… it was pretty intense to have it all make sense like that.”

I’m just so grateful to Jenna to have taught me, who is not a graphic designer, how to use photoshop and illustrator and do these things for myself with her guidance and the guidance of the wonderful community she created. It’s just so personal and wonderful. And, I mean, countless people from customers, individual customers, to stores I’ve approached have ALL remarked on how beautiful the design is. And, I am so proud, I mean, SO PROUD, to say, “I did that! I did that…" And without Jenna, I would have never been able to that.”

- Kristin Nelson



Logo, label (not shown here but similar to biz card design) business card design, Squarespace website design