Part 3 - How I launched my brand.... "The Good Stuff"

If you missed the first two parts of this series, check them out first. Part 1 and Part 2

Hello there sweet follower!  I just have to start off by saying the response to this series has been overwhelming and exciting so thank you for reading!  Now we get into the good stuff!

So were at the point in the story where I have an epiphany that I want my brand to be based on vintage pinup aviation theme, and that my concept was playing off the word "launch" since my program was to be called "Launch Your Brand" 

I had tried on many things for size but nothing was really getting to me the way that referencing my pinup/burlesque days along with my fascination for vintage design.  I'm sort of from Portland Oregon and the entire city is covered in vintage / heritage / hipster design.  I love this kind of design, it thrills me.

So, the desire to do a mood board came very quickly because I wanted to try it on, and feel it before I invested one more minute designing, spending money, or anything.  I had learned to do mood boards during my time as a Senior Graphic Designer Nike, and they are used for two reasons.

1. To get into your ideal client's mind, and actually see things they would love.

2. To visually see something before you invest in producing it (time, money, resources) 

So here is the mood board again (click on it to go to the actual board)

So how does this translate from mood board to brand?

I wanted to use this board to capture the essence of my brand personality which is "me" but 2.0 and the pinup version of myself, which is let's face it--- is sort of a fantasy.  I don't sit around striking poses with my puppy 24 hours a day wearing a beautiful pinup dress with $200 worth of hair and makeup..... What's funny is that if I did decide to make my brand around reality, less flattering images, less flattering photography, your level of being impressed would be drastically different.  The goal here?  

Make sure your brand shows you 2.0 -- Become the best version of yourself by any means possible.

So the board is used for the following things:

  1. brand personality
  2. photography style
  3. model posing ideas
  4. overall aesthetic to support a concept

Here are some quick examples how it translated:

Isn't it super clear now how utilizing multiple inspiration pieces under the same theme, but from many different things is imperative for creating really cool stuff!?   Now I could have gone to the photographer and allowed him to direct this creatively, or I could take power into my hands and know exactly what I want with some very clear inspiration on how to get there!   

In tomorrow's part of the series, I will go through how I put together the costumes, and the HUGE reaction I got when I launched.  I got recognized by some very important / famous people and without having more than 300 people on my list, I grossed $20k in one month, without spending a cent on advertising.

If you are enjoying learning about this process, can you imagine having access to my input for 45 days! 

I cover in depth in my program how to come up with a solid concept and theme for your brand, how to tap into the mind of your ideal client, and turn it into a visual brand identity through mood boards.  It's super fun!  I've developed a process that has made students who have never touched Illustrator or Photoshop before into designing ninjas, or for those who don't want to learn those programs, get very clear on exactly what they want and how to get it out of a designer!

Please share your AHA's in the comments below and I will respond to each of the comments!